Own a Cafe? Add a Subscription
For café owners, there can be a range of stress when it comes to running your business, you have to juggle competing with competitors, navigating rising costs, paying staff, ordering the correct amount of stock, creating delicious recipes and keeping your customers happy. Running a café is challenging!
So, how could a café use a subscription service pr recurring revenue model to improve revenue? Let’s walk through some potential options.
Subscription coffee accounts
This is a growing trend, and it truly isn’t just for large franchises. We’re seeing large businesses like Pret A Manger in the UK offering a hot drink subscription, this is an amazing business decision to take inspiration from. Although you may not be able to offer as many drinks as this business, there is still a range of perks you could offer. Perhaps you could give customers the opportunity to pay monthly for a coffee each day, you offer something like a 10% discount per daily cup. This kind of subscription will increase your customer loyalty and if done right, will increase your bottom line.
Subscription coffee beans
Let customers set up a subscription service with you to purchase coffee beans for their home or their office. Like the coffee subscription above, offer a small discount to make it worthwhile, and if you can deliver it to increase the convenience for them, you’re sure to be on to a winner.
Some people are lucky enough to work for businesses that offer free coffee or in some cases, discounted by the business. You could set up a recurring payment agreement with the business you are working with to make it simple for them to continue paying you on time and easy to pay for them.
Many workplaces are offering completely remote working, although this luxury can be great, some people still want the opportunity to leave their house or have face to face meetings without being disturbed. If you have a room, or even the opportunity to just rent a table for the day without the pressure of them needing to buy multiple coffees and food, this could be a great opportunity to make some extra income without much outlay on your behalf. All you need is a good Wi-Fi connection to get started.
Subscription services don’t just have to be limited to Netflix or your gym membership, they can be applied in a range of ways to a plethora of businesses... You might just have to get creative.
If you would like to test how a subscription option in your business might work for you, try Billycart for free for your first three months. Sign up today.
August 25, 2022